Work out as an individual or as a group with unlimited ways to exercise. The modular design allows you to train the way you want.


HD Elite

Unleash your potential with the newest addition to the Hammer Strength line. Choose from stand-alone or combo racks to create the training program built for your needs.



Discover Tablet Consoles

With a swipe of a finger, the Discover Tablet Consoles for Elevation Series offers exercisers enhanced interaction, Internet connectivity and endless entertainment options. The future of fitness of here.




LifeCycle GX

Life Fitness, the company that brought you the original Lifecycle® exercise bike now introduces the Lifecycle GX.





Take a peek at our new interactive Track and Go Consoles for treadmills, ellipticals, and bikes. Each engineered with your fitness goals in mind so you get the most out of every workout.


Featured Products

Latest News

How to open your own gym (part 1)

Fitness is booming and with the ever increasing number of corporate wellness programs and health insurance incentives, opening a gym appears to be full of opportunity.

Fit Tip: Focus on glutes

Most people wouldn’t mind a firm booty, but the more we sit, the softer our seat gets.